BCCI Wins The IPL
No matter who wins next IPL BCCI has already won big. It sold IPLTV rights for next five years for
Rs 23,575cr digital rights Rs 20,500 crores A total gain of Rs. 48,390 crores.
this is a 3x increase in broadcasting fees than the last cycle. 2018-22: Rs. 3,270 crores
2023-27:Rs. 9,678 crores This insane spending comes despite a fall in IPL viewership in last few months because...
the number of advertisers has increased. However, IPL's views are still 51% higher than other top shows. Result? ADs costs Rs. 37 crores So, broadcasters also win big the ultimate winners?
IPL teams get a 40% share of broadcasting revenue from BCCI. However, this forms a majority their revenue Now With viewership declining, BCCl will need to find more revenue streams soon.
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