No matter who wins next IPL
BCCI has already won big. It sold IPLTV rights for next five years for Rs 23,575cr
digital rights Rs 20,500 crores
A total gain of Rs. 48,390 crores.
this is a 3x increase in broadcasting fees than the last cycle.
2018-22: Rs. 3,270 crores 2023-27:Rs. 9,678 crores
This insane spending comes despite a
fall in IPL viewership in last few
months because...
the number of advertisers has
increased. However, IPL's views are still 51% higher than other top shows.
Result? ADs costs Rs. 37 crores
So, broadcasters also win big the ultimate winners?
IPL teams get a 40% share of broadcasting revenue from BCCI.
However, this forms a majority their
revenue Now With viewership declining, BCCl will need to find more revenue streams soon.