Significance of IPL sponsorship

Tata Group has replaced Chinese phone-maker Vivo as title sponsor for the Indian Premier League (IPL), the biggest sports property in India!

Tata Group will be the IPL’s title sponsor for this year and the next and will pay the BCCI Rs 670 crore for the sponsorship rights!

How does this translate for IPL?

This deal could be seen as a face saver for BCCI saving it from backlash which it received in 2020 for having a Chinese company as title sponsor!

How does this translate for IPL?

The Chinese phone maker too was desperately looking for an exit from IPL! Apparently, Vivo was in such a hurry that it paid BCCI around Rs 454 crore for  termination of its contract-which was to end in 2023!

what does a well-known enterprise such as Tata Group, with a loyal customer base, stand to gain from being the title sponsor of the IPL?

Tata Neu The sponsorship deal comes just as Tata is inching towards launch of its ‘super app’ will consolidate all of Tata's consumer-facing businesses

High Visibility & Max Reach on trophy in all PR mentions, broadcast references, player jerseys, and in-stadium! This promises the Tatas high visibility and a platform for new products!

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