Why is shark tank so Addictive

After poor renditions like MTV Dropout and Vault, India has finally got real deal: Shark Tank. It began airing in India on Dec. 20, 2021, on Sony and its app SonyLIV

in 2001 as Tigers of Money in Japan by Nippon TV, the format was adapted as Dragon’s Den in 2005 in UK. The show premiered in the US as Shark Tank in 2009 and now, by its 13th season, is world’s top-ranked business reality show.

For unfamiliar Shark Tank is a reality series that invites aspiring entrepreneurs onto show to pitch their ideas to a diverse group shark investors. It’s very exciting & equally nerve-racking!

In less than a month, Shark Tank India has become talk of town. A treasure trove of meme-able content, the 30 episode season is giving entrepreneurs in world’s third-largest startup ecosystem access to platforms, investors, funds like never before.

Why is Shark Tank so addictive? It is aspirational and relatable! It shows  you “people like us” placed on a platform where they can dare to dream & aspire! Every new pitch at Shark Tank tells a personal entrepreneurial story & you get to watch 5 - 6 such pitches every episode! e —

fact that personal money of sharks is involved here stakes are high! No free sponsor money is at stake! sharks people who have already achieved massive things in their careers! Watching such admirable entrepreneurs discuss business is something that very few of us would pass on!

Mirch Masala! Shark Tank India also has served to Indian viewers’ thirst for drama & desi punch lines! Most of content has made way for memes across internet!

Three siblings in a boat for a ride

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